Conversion optimization

What went live?

Reproposal experience improvement for customers renewing with
endorsements / new member additions.

Customers who add new members at the time of their renewals undergo the medical
evaluation process and get a reproposal quote based on the health condition of the
new member especially in case of chronic conditions.
Previously there were only 2 options for the customer at this stage
- Option1: Accept the t&c of ACKO (loading/specific illness etc on the new
  member) leading to renewal of the policy along with the new member
- Option2: Reject the reproposal, leading to entire policy cancellation.
With this release, customer will have a 3rd option: renew the previously policy as is
without the new member (neither reject the entire policy nor accept the new member
with condition)
- This will help us renew at least the already insured members.
Exclusion decision to be necessarily deferred to post PPMC instead of outright
rejection coming out of the teleMER to see if the new member can be covered
considering its existing policy holder.

Further split of “Customer reject”
- Withdrawn (Ops): 23/47
- Exclusion (decision without reproposal): 6/47
- Re-proposal rejected: 18/47

Renewal loss is projected to decrease by ~ 100 BPS (refer to the highlighted section
above) and thus the renewal rate will improve from ~80% to 81% by JAS exit

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